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Cake Boy 🍰


I got the opportunity to work with Jonny from Netflix 'Is It Cake' on his new branding!

The new brand identity visually represents Jonny's comedic take on hyper-realistic cakes & his online silly-goose comedy sketches 🍰

We were inspired by Betty Crocker’s recipe books from the 80s/90s taking it’s retro look, collaged imagery & funky, retro type as the base of the inspiration - all with a modern & fun twist.



We drew inspiration from Jonny's 3D pop-art cake!  Keeping the illustration style minimal & outlined so they can be easily changed / adapted to different cake styles that use stronger colour palettes or busy styles.

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