Jonny Cakes
branding & Packaging
I worked with Jonny from Netflix’s Is It Cake? to create his brand new visual identity!
The new brand identity visually represents Jonny's comedic take on hyper-realistic cakes & his online silly-goose comedy sketches 🍰
We were inspired by Betty Crocker’s recipe books from the 80s/90s taking it’s retro look, collaged imagery & funky, retro type as the base of the inspiration - all with a modern & fun twist.
Year
2023 - current
Client
JonnyCakes
Video copyrighted by GoldBelly www.goldbelly.com/restaurants/jonnycakes
“We had an absolutely incredible experience working with Hannah in building out our brand identity and custom packaging”
— The JonnyCakes
